They know what is apparent of the worldly life, but they, of (30:7)

Almuntakhab Fi Tafsir Alquran Alkarim

They -people- only look at things in life with respect to the aspect presenting itself to a slight or casual mental view and they are deceived by the smiling surface of the deep. They fail to take into account what the deep end affecting them profoundly is like. They are allured by the mundane, and oblivious of the Hereafter

Tafseer Tafheem-ul-Quran by Syed Abu-al-A'la Maududi

(30:7) People simply know the outward aspect of the worldly life but are utterly heedless *4 of the Hereafter.

They know what is apparent of the worldly life, but they, of meaning

*4) That is, "Although there are plenty of Signs and evidences which point to the Hereafter, and there is no reason why one should be heedless of it, yet the people are being heedless of it due to their own short-sightedness. They only see the apparent and the outward aspect of the worldly life and are unaware of what is hidden behind it; otherwise there has been no slackness on the part of God to warn them of it. "
 

They know what is apparent of the worldly life, but they, of meaning in Urdu

لوگ دُنیا کی زندگی کا بس ظاہری پہلو جانتے ہیں اور آخرت سے وہ خود ہی غافل ہیں