Wa-itha tutla AAalayhim ayatuna bayyinatin qala allatheena kafaroo lilhaqqi lamma jaahum hatha (surah Ahqaf: 7)

Tafseer Tafheem-ul-Quran by Syed Abu-al-A'la Maududi

(46:7) When Our Clear Messages are rehearsed to them, the unbelievers exclaim about the Truth when it came to them: 'This is plain sorcery.' *8

Wa izaa tutlaa `alaihim Aayaatunaa baiyinaatin qaalal lazeena kafaroo lilhaqqi lammaa jaaa`ahum haazaa sihrum mubeen

*8) It means: When the Revelations of the Qur'an were recited before the disbelievers of Makkah, they realized that the Qur'an was far superior to human speech. The compositions of their greatest poets, orators and literary men were no match with the un-paralleled eloquence, enchanting oratory, sublime themes and heart-moving style of the Qur'an. Above all, even the Holy Prophet's own words and speech were not comparable with the discourses that were being sent down to him by God. Those who had known him since childhood knew full well the vast difference that was there between his language and words and the words of the Qur'an, and it was not possible for them to believe that a man who had been living day and night among them for forty years would suddenly one day forge a speech .whose diction and style would bear no resemblance with his familiar and known manner of speech and style. This thing trade the truth plain before them, but since they were bent upon denial, they would say: "This is plain magic," instead of acknowledging it as Divine Word after witnessing this manifest Sign. (They regarded the Qur'an as magic from another aspect also, which we have explained in our commentary of Al-Anbiya' :3 and E:.N. 5 of Surah Suad).