So worship what you will besides Him." Say, "Indeed, the losers are (39:15)

Almuntakhab Fi Tafsir Alquran Alkarim

Whereas you are free to worship whom you please or whom you choose besides Him And say to them: The big losers in Day of Judgement shall he those who had lost their own souls as well as their own people and evidently shall this be the irretrievable loss

Tafseer Tafheem-ul-Quran by Syed Abu-al-A'la Maududi

(39:15) So serve, apart from Him, whomsoever you please.' Say: 'Behold, the real losers shall be those who will have lost their own selves and their kith and kin on the Day of Resurrection. Behold, that is the obvious loss. *34

So worship what you will besides Him." Say, "Indeed, the losers are meaning

*34) Bankruptcy is loss of a person's capital and failure of his business so that he is unable to pay his debts in full. This same metaphor Allah has used here for the disbelievers and polytheists, The sum total of whatever man has got in this world-his life, his intellect, body, powers, capabilities, means and opportunities-is in fact, the capital, which he invests in the business of the worldly life. If a person invested this whole capital on the hypothesis that there is no God, or that there are many gods, whose servant he is, and that he is not accountable to anyone, or that someone else will rescue him on Judgment Day, it would mean that he made a losing bargain and lost all his capital. This is his first loss. His second loss is that in everything that he did, on the basis of the wrong hypothesis, he went on wronging himself and many other men, and the coming generations and many other creatures of Allah, throughout his life. Thus, he got into countless debts, but has no money with which he may fully pay his debts. Over and above this, he has not only himself incurred this loss, but has caused the same loss to his children and near and dear once and friends and fellow countrymen by his wrong education and training and wrong example. It is these three losses together which Allah has called khusran-i-mubin (utter bankruptcy) in this verse.
 

So worship what you will besides Him." Say, "Indeed, the losers are meaning in Urdu

تم اُس کے سوا جس جس کی بندگی کرنا چاہو کرتے رہو کہو، اصل دیوالیے تو وہی ہیں جنہوں نے قیامت کے روز اپنے آپ کو اور اپنے اہل و عیال کو گھاٹے میں ڈال دیا خوب سن رکھو، یہی کھلا دیوالہ ہے